Link Exchanges have been used since the beginning of the internet as a way of gaining popularity in the eyes of the major search engines. This used to be the best way to gain positioning in the major search engine results for your given keywords. Your company could gain ground fairly quickly by utilizing link exchanges.
Wikipedia’s Definition of a link exchange:
Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also visiting webmaster discussion boards which offer a dedicated link exchange forum where webmasters can request a link exchange be it of a certain category or open to anybody.
Link exchange has been a long time practice by website owners since the beginning of the web. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings. This system was very accurate at gauging the importance of a website when it first started, leading to the popularity of Google.
However according to experts, search engines no longer place a heavy emphasis on reciprocal links. Instead, the popularity or credibility of a site is now gauged by one way incoming links to that site. In addition, analysis suggests that it is very important both that the theme of an incoming be link be relevant to the page being linked to.
This definition can be found here: http://en.wikipedia.org/wiki/Link_exchange
The death of the link exchange is officially here. Relevant one-way links are the most important aspect of search engine optimization since the newest algorithm changes for the major search engines. Yahoo has gone as far as denying sites admission into their search submit program for having a link exchange program, considering it spam (I have personal experience with this).
The best way to build relevant links is by utilizing these aspects of search engine optimization:
1. Directory Submissions: The all important DMOZ (www.dmoz.org) and yahoo directory (www.yahoo.com) are mandatory for any company seeking high rankings in the search engines. Be sure to search for relevant directories for your company. You can do this by searching for your major keywords in search engines with the word “directory” and will find them fairly easily.
2. Article Submissions: By writing articles that can be reprinted for free, you get free advertising and webmasters get content to deliver to their customers through an article database or e-zines. You are allowed to include a resource box at the end of your article that contains information about your company and the all important link to your website.
3. Social Book Marking: Social Book Marking is a new trend on the internet that was pioneered by sites like del.icio.us, www.furl.net, www.digg.com and many others. This is the act of book marking a site to a public (or private) favorites archive that other web users can use to find important information. You then use tags to identify your book mark for the relevant keywords. This also generates a link pointing to your site.
The link exchange has officially become useless. End your link exchanges now while you still have the chance to do so. In the near future, search engines may penalize sites that take part in link exchanges, so take advantage now and get rid of them before you lose crucial positioning in the search engine results pages.
To gain access to the best resources for one way link building, SEO Diamond's Course can help you with hundreds of resources and step by step directions to assist you in achieving the best possible search engine rankings.
Thursday, September 28, 2006
Monday, September 25, 2006
Social Bookmarking Secrets - SEO Tools of the Trade
Social Bookmarking is the newest method of link building. By socially bookmarking your own websites, you are giving an opportunity for the communities to visit your website, vote on it, and even buy what you're selling. If you offer great information, you will gain traffic immediately to your site. Here are some amazing tools that make social bookmarking easy.
Onlywire - Onlywire is a web-based social bookmarking tool. It allows you to format your bookmark once and submit it to the 15 most popular social bookmarking websites in one shot! Talk about a timesaver!
The Socializer - The socializer is a site that makes social bookmarking a breeze. You add socializer to your favorites and when you find a site worth bookmarking (including your own of course), you click on the item in your favorites that states "socialize this". It then saves the web address and title of the page and sends you to an area where 50 different social bookmarking websites reside. There is a little more effort involved here, but 50 bookmarks is definitely worth the time involved.
Delicioso - Delicioso is a desktop based tool that allows you operates similar to onlywire. It allows you to submit your bookmarks to tagtooga.com, del.icio.us, furl.net, blogmarks.net, shadows.com, spurl.net, simpy.com, and netvouz.com at once shot. Definitely a worthwile tool.
I hope these tools help you with your link building process.
Onlywire - Onlywire is a web-based social bookmarking tool. It allows you to format your bookmark once and submit it to the 15 most popular social bookmarking websites in one shot! Talk about a timesaver!
The Socializer - The socializer is a site that makes social bookmarking a breeze. You add socializer to your favorites and when you find a site worth bookmarking (including your own of course), you click on the item in your favorites that states "socialize this". It then saves the web address and title of the page and sends you to an area where 50 different social bookmarking websites reside. There is a little more effort involved here, but 50 bookmarks is definitely worth the time involved.
Delicioso - Delicioso is a desktop based tool that allows you operates similar to onlywire. It allows you to submit your bookmarks to tagtooga.com, del.icio.us, furl.net, blogmarks.net, shadows.com, spurl.net, simpy.com, and netvouz.com at once shot. Definitely a worthwile tool.
I hope these tools help you with your link building process.
SEO Secrets Part 1: Social Bookmarking
Search Engine Optimization is easier than you might think. To become well ranked you need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.
One way link building is the core part of search engine optimization. There are many simple ways to obtain one way links: directories, articles, press releases, and most importantly social bookmarking. When you submit your website to a directory, the directory has an editor take a look at your website and either approve or deny it based on their rules. If you are approved, you will gain the all important one way link pointing to your website. Directories need to accept new submissions to keep their content fresh. This makes the search engines and consumers happy.
Social Bookmarking gives YOU all of the power. You select your site and use a social bookmarking website to gain one automatic backlink. It does not stop there! Then, you add tags to the listing. The secret here is that you get a link to your site on every single tag page as well. That can result in anywhere from 10 to 20 one way links per social bookmarking site! You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website.
Social Bookmarking is the best way to create an internet buzz about your products or your company. If you offer unique content that people will find useful, you have outstanding odds of ending up on the front page of social bookmarking websites. If your link is on the frontpage, you will receive a large amount of traffic for the effort.
If you do not offer outstanding content on your website, you will still gain the all important one way links to your website. Even negative reviews of your site will not change the ways the search engines see your link. Search engines look for new relevant content. All you have to do is provide it to them!
The most important aspect of social bookmarking is spam. Most sites allow their users to either vote on the importance of a site, or allow them to ignore you and your site slowly goes away. Don’t ruin this great opportunity for the other internet marketers out there. Social bookmarking is based on the idea of a sites popularity being decided by the visitors of that site. Make sure you are adding important sites that you use every day to these sites, as well as your own personal websites. Social bookmarking is meant for the entire community to enjoy. You should cater your bookmarks to a person that would find them, not the major search engines. You can be sure that the search engines will figure out how to find social bookmarking spam, just like they’ve found all of the other spamming methods.
Link exchanges are a thing of the past. The only time when link exchanges work is when they provide useful information and products to your customers. Otherwise, link exchanges are nearly useless. Search Engines have figured out the idea behind the link exchange and have lowered the value of exchanged links to almost nothing.
Links are the most important aspect of search engine optimization, according to all three of the major search engines. Even the links you use inside of your website count. MSN, Yahoo, and Google all analyze your site’s inner linking structure to figure out what keywords are most important to your website. This is the best way for them to find which keywords are important in regards to your company. Spamming of search engines is on the rapid decline, because search engines have become smarter than most of us.
Use your head and you should be soaring to the top of the search engines in no time!
One way link building is the core part of search engine optimization. There are many simple ways to obtain one way links: directories, articles, press releases, and most importantly social bookmarking. When you submit your website to a directory, the directory has an editor take a look at your website and either approve or deny it based on their rules. If you are approved, you will gain the all important one way link pointing to your website. Directories need to accept new submissions to keep their content fresh. This makes the search engines and consumers happy.
Social Bookmarking gives YOU all of the power. You select your site and use a social bookmarking website to gain one automatic backlink. It does not stop there! Then, you add tags to the listing. The secret here is that you get a link to your site on every single tag page as well. That can result in anywhere from 10 to 20 one way links per social bookmarking site! You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website.
Social Bookmarking is the best way to create an internet buzz about your products or your company. If you offer unique content that people will find useful, you have outstanding odds of ending up on the front page of social bookmarking websites. If your link is on the frontpage, you will receive a large amount of traffic for the effort.
If you do not offer outstanding content on your website, you will still gain the all important one way links to your website. Even negative reviews of your site will not change the ways the search engines see your link. Search engines look for new relevant content. All you have to do is provide it to them!
The most important aspect of social bookmarking is spam. Most sites allow their users to either vote on the importance of a site, or allow them to ignore you and your site slowly goes away. Don’t ruin this great opportunity for the other internet marketers out there. Social bookmarking is based on the idea of a sites popularity being decided by the visitors of that site. Make sure you are adding important sites that you use every day to these sites, as well as your own personal websites. Social bookmarking is meant for the entire community to enjoy. You should cater your bookmarks to a person that would find them, not the major search engines. You can be sure that the search engines will figure out how to find social bookmarking spam, just like they’ve found all of the other spamming methods.
Link exchanges are a thing of the past. The only time when link exchanges work is when they provide useful information and products to your customers. Otherwise, link exchanges are nearly useless. Search Engines have figured out the idea behind the link exchange and have lowered the value of exchanged links to almost nothing.
Links are the most important aspect of search engine optimization, according to all three of the major search engines. Even the links you use inside of your website count. MSN, Yahoo, and Google all analyze your site’s inner linking structure to figure out what keywords are most important to your website. This is the best way for them to find which keywords are important in regards to your company. Spamming of search engines is on the rapid decline, because search engines have become smarter than most of us.
Use your head and you should be soaring to the top of the search engines in no time!
Saturday, September 23, 2006
Here is an interview we did talking about our new course - SEO Diamond
SEO Diamond has officially launched and we're thrilled. We have had absolutely raving reviews. According to every reviewer, our course is the most comprehensive SEO course available online. You can take a look at SEO Diamond Search Engine Optimization Course.
Monday, September 11, 2006
Subscribe to:
Posts (Atom)